Wharton Customer Analytics (WCA) welcomes Affinity Solutions, the first data-driven intelligence platform with the most comprehensive repository of purchasing behavior of more than 100 million consumers received daily from thousands of financial institutions, as its newest founding partner. Affinity provides important insight to business-facing consumers on how customers and prospects behave outside their stores and websites, a new media rating system that measures the presence of buyers for advertisers’ products and services, and the ability to measure revenue from advertising and marketing in near real time.
WCA’s partnership with Affinity Solutions is a unique offering that we can offer to our corporate partners. We look forward to having our students dive into their rich transaction database and find timely insights into customer behavior,” said Mary Burke, executive director of customer analytics at Wharton.
WCA’s renowned Corporate Partnership Program provides Affinity Solutions the opportunity to interact with our faculty, staff, and students on business analytics issues, engage in research and lead thought, while training the next generation of data-driven decision makers.
“Affinity Solutions is excited to partner with Wharton Customer Analytics on several valuable projects this year using our data to better understand drivers of consumer buying behavior, and research that will be of value to retailers and media companies,” Jonathan Silver, CEO of Affinity Solutions.
Affinity Solutions will participate in a unique research project during the fall and spring semesters, working with WCA and Penn students to discover patterns in purchasing data with specific goals for future publication: mapping the customer journey, improving marketing productivity, and solving key problems faced by retailers and consumer businesses. other in today’s economy.
“We are excited to have Affinity Solutions join the partnership program with the company. We believe students will benefit from understanding how Affinity’s data intelligence platform combines multiple data sources to better understand a consumer’s purchasing path,” said Raghu Lingar, director of the Wharton School of Customer Analytics.
About Wharton Customer Analytics
Wharton Customer Analytics (WCA) is a prominent academic research center focused on the development and application of business analysis methods. WCA focuses on all aspects of the customer experience. Through our research and experiential learning processes, we work with companies to transform business thinking, translate research findings, and educate students.
About Convergence Solutions
Convergence is the official source of truth for news outlets, nonprofits, research firms, and corporations in the United States and the only source of buying insights that can be analyzed by demographic, geographic, lifestyle, and political affiliation. We support consumer engagement based on actual buying behavior and consumer cues to help marketers evolve from campaigns to Moment-based journeys. We transform data insights into experiences that improve people’s lives.
For more information, visit www.affinitysolutions.com.