Facebook continues to develop its shopping tools on the platform, this time with the addition of new shipping options on Marketplace, which will enable people to expand their selection of items to purchase, facilitating more in-app e-commerce activity.
As you can see in this example, shipping on Marketplace, now available to UK users, will enable sellers to add an estimated shipping cost to their listings, expanding their audience of potential buyers.
Market browsers will also be able to filter their searches based on shipping options, making it easier for them to find expanded listings and sellers.
The whole process feels like eBay-esque, even down to the notices the buyer eventually receives:
Which makes sense – Marketplace is Facebook’s eBay. And while it doesn’t get as much attention, it’s a growing component of the app, with one billion Facebook users now browsing marketplace listings each month, providing a major gateway to the company’s ambitions in the broader e-commerce space.
Ideally, Facebook would like to make all posts on Facebook and Instagram shoppable, which leads to new habitual behaviors in its apps. Eventually, users will then get used to being able to purchase the products featured in every post they see, which could fuel entirely new shopping behaviors, and make Facebook apps a key connector for many brands and merchants.
Marketplace’s success is a major sign of the potential here, and to underscore that, Facebook has also shared some new insights into the most popular product categories on Marketplace leading into the holiday season.
As you can see in this graph, The most popular categories on the US Marketplace include household items, furniture, baby and baby items, women’s clothing and shoes, as well as (somewhat surprisingly) cars, trucks, and motorcycles.
I’m not sure I’d be willing to buy a car on Facebook, but apparently many people don’t have the same bookings.
Facebook also says that in September, The most-searched items on the US Marketplace were desks, sofas, patio furniture, campers and boats, in line with warmer weather and reopenings in many areas.
“During the summer, we also saw a 60% increase in interest in clothing on the US Marketplace. The supply also increased during this period, with the number of clothing listings for sale increasing by 20%.”
It’s interesting to see how Marketplace evolves, with new menu options, and brand ads built into the mix.
Facebook is also improving the security of the Marketplace shopping process, recently adding new items like Meetup preferences to lists.
There have been some significant concerns on this front, in particular, with the various incidents of crime, and even murder, associated with Marketplace encounters. This is a major issue for the growing choice, but with shipping added to the mix, it could help alleviate some of those concerns, while facilitating more direct direct buying, with access to 1 billion researchers each month.
It’s worth considering what that might mean for your e-commerce ambitions, and the arrival of your ad for the holidays.
Facebook’s new shipping options are rolling out both on the Marketplace and within buy and sell groups for UK users, while also available in buy and sell groups in the US.