Even if you’ve only seen a few posts on Instagram or TikTok, you’ll likely come across the phrase “link in bio”. They pop up everywhere, from your favorite brand’s product posts to the latest snapshot of the #CottageCore account you follow.
But what does “link in a resume” actually mean? Why do people always use it? And should you participate in the event as well? Let’s find out!
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What does “link in resume” mean?
Content creators on Instagram and TikTok use the phrase “link in bio” to tell their audience that they can get more information about the post by clicking on the URL in their bio.
Anyone can add a link to their Instagram bio and any business account holder can add a link to their TikTok. Once there, the creators draw attention to the link by mentioning it in the content they post.
There are rumors that “link in bio” in Instagram captions reduces post reach and engagement, so we ran an experiment to test the theory. Spoiler: actually says “link in bio” more Our participation and reach, but you can watch this video for details:
“Link in bio” is the only way Instagram and TikTok creators with less than 10,000 followers can send people off the platform. Accounts with more than 10,000 followers are allowed to add links to their stories.
Most creators use their bio link on Instagram and TikTok to send viewers one of six things:
- Their other social media profiles
- to blog
- product page
- Online Store
…or all of the above (more on this later).
Where is the link in my Instagram bio?
On Instagram, you’ll find “Link in Bio” in the short description at the top of a user’s profile. Below is other important information such as the number of posts and the number of followers.
Venture North, an organization promoting tourism in the north of Scotland, uses their link in bio to direct their audience to their website.
Where is the link in the bio on TikTok?
To keep things simple, the bio link is in exactly the same place on TikTok. It can be found within the bio at the top of the creator’s profile page.
How to put a link in your Instagram bio
Adding a link to your Instagram bio is a simple process. So simple in fact that you can get it done in just three short steps.
1. Click “Edit Profile” at the top of your profile page
2. Enter the target URL (the link you want to promote) in the ‘Website’ box
3. Click “Send” at the bottom of the page
In this way, you have added a link to your Instagram bio.
Quick tip! If you don’t see the link when you return to your profile, you probably forgot to hit submit before navigating away from the page.
How to put a link in your bio on TikTok
The process is similar in TikTok. However, at present, most users need a business account to add a link to their resume.
If you have a Creator account on TikTok and cannot access the link in the vital feature, the first thing you need to do is switch to a Business account. To do that:
1. Click on the TikTok menu icon
2. Click on “Manage Account”
3. Select “Switch to Business Account”
4. Choose the category that best describes your business
5. Click Next
Now that’s done, you’re ready to add a clickable link to your TikTok bio.
1. Click on “Edit Profile”
2. Click “Add Your Website”
3. Enter the URL you want to feature in your profile
4. Click “Save”
You now have a link in your bio on TikTok.
How to add a link in your resume with multiple links
The problem with the bio link feature on both Instagram and TikTok is that you can only have one. You can’t post links anywhere else on these platforms, so you have to be clever to improve your one chance.
For most creators, this means converting a single link into multiple links using a landing page.
Simply create a landing page with all the links you want to display and add a link to that landing page to your Instagram or TikTok bio.
And if this is starting to look a little complicated. Don’t worry, because there are plenty of tools out there to help you easily create a multilink landing page.
Link in vital tools
Create a link in your bio landing page with Linktree
Linktree is a free tool that allows you to create a simple multilink landing page from basic templates. It is very easy to set up.
With the free version, you’ll get templates with some customization options and access to a simple statistics interface so you can see how your page is doing.
If you pay $6 per month to go Pro, you’ll be able to remove the Linktree logo from your landing page, access better analytics and customization options, as well as Linktree’s own social media retargeting feature.
Create a resume in one click with Hootsuite
If you use Hootsuite to manage your social media, you can create a link tree from your dashboard using oneclick-bio.
With oneclick-bio, you can create a simple link in bio landing pages with text-filled buttons like the ones provided by Linktree. But you can also add social media links and a photo gallery.
You can use the Photos feature to recreate posts from your Instagram or TikTok account in oneclick-bio. But, unlike your posts in the platform, you can add clickable links to images in one-click.bio.
Therefore, anyone who goes to your landing page from your Instagram or TikTok account will be able to access a clickable copy of the post they were interested in.
Learn how to create a single landing page click here.
Create a landing page with Unbounce
If you have more time on your hands and prefer a fully customizable link in your bio landing page, you can create one with a landing page builder like Unbounce.
With Unbounce, you can create a fully-branded landing page that perfectly complements your Instagram or TikTok profile. Use a simple drag-and-drop builder or super-smart AI to get the job done.
5 Link in Vital Tips to Increase Traffic to Your Website
Highlight your most important links
Less is more when it comes to multilink landing pages. Resist the urge to embed every link under the sun. The last thing you want is to distract people from what’s important.
Good things to highlight on your link in a bio landing page include:
- The home page of your website
- The newest or most popular piece of content
- Information about a sale, promotion or giveaway
- Links to your other social media accounts
- Your online storefront or the top of a product page
- Your best performing lead magnet
Match your connections with your goals
The links you choose to include in your link on your bio landing page depend on what you want to achieve.
If you want to build your own email list, you can skip the other social media account links but put the main magnet and sign up list front and center.
On the other hand, if you are using Instagram or TikTok to increase sales, you will need to focus attention on your online storefront and the latest sale or gift.
Value proposition, not hard selling
It is possible that the person who followed the “link in bio” request from Instagram or TikTok is new to your content. Therefore, it is best to avoid hard selling on your landing page.
Focus instead on delivering value. For example, you can:
- Offer exclusive deals or discounts to people who buy through your landing page
- Link to your most read or useful content
- Include a good introduction to you or your brand
Keep your link in bio link short
Instagram and TikTok both display your full URL in your bio. So you want it to be something short and strong.
Some links in Vital Tools allow you to customize your URL. If you can do it, you must!
You can use this space to indicate your brand name and include a call to action. for example:
Custom links are impactful, easy to remember and more likely to inspire clicks.
And don’t worry if you can’t create a short URL in the source. You can use a URL shortener like ow.ly, which can be accessed from the Hootsuite dashboard, to create super-fast links.
Use emojis to highlight the ‘link in bio’ appeal in the post
Once you have a super soft link on your bio landing page, you’ll want to go the extra mile to drive traffic to your profile. One way to do this is to use emojis to draw attention to your link in your bio as a call to action.
You don’t have to use the full Generation Z. All it takes is one or two well-placed emojis.
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