How to add link in bio on Instagram and TikTok to increase traffic

Even if you’ve only seen a few posts on Instagram or TikTok, you’ll likely come across the phrase “link in bio”. They pop up everywhere, from your favorite brand’s product posts to the latest snapshot of the #CottageCore account you follow.

But what does “link in a resume” actually mean? Why do people always use it? And should you participate in the event as well? Let’s find out!

Bonus: Download a free checklist It reveals the exact steps the lifestyle photographer used to grow from 0 to 600,000 followers on Instagram without a budget and without expensive equipment.

What does “link in resume” mean?

Content creators on Instagram and TikTok use the phrase “link in bio” to tell their audience that they can get more information about the post by clicking on the URL in their bio.

Anyone can add a link to their Instagram bio and any business account holder can add a link to their TikTok. Once there, the creators draw attention to the link by mentioning it in the content they post.

There are rumors that “link in bio” in Instagram captions reduces post reach and engagement, so we ran an experiment to test the theory. Spoiler: actually says “link in bio” more Our participation and reach, but you can watch this video for details:

“Link in bio” is the only way Instagram and TikTok creators with less than 10,000 followers can send people off the platform. Accounts with more than 10,000 followers are allowed to add links to their stories.

Most creators use their bio link on Instagram and TikTok to send viewers one of six things:

  • website
  • Their other social media profiles
  • to blog
  • product page
  • Online Store

…or all of the above (more on this later).

Where is the link in my Instagram bio?

On Instagram, you’ll find “Link in Bio” in the short description at the top of a user’s profile. Below is other important information such as the number of posts and the number of followers.

Venture North, an organization promoting tourism in the north of Scotland, uses their link in bio to direct their audience to their website.

Adventure with the northern link in Instagram bio

Where is the link in the bio on TikTok?

To keep things simple, the bio link is in exactly the same place on TikTok. It can be found within the bio at the top of the creator’s profile page.

Rock TikTok link in bio

How to put a link in your Instagram bio

Adding a link to your Instagram bio is a simple process. So simple in fact that you can get it done in just three short steps.

1. Click “Edit Profile” at the top of your profile page

Edit profile on Instagram

2. Enter the target URL (the link you want to promote) in the ‘Website’ box

Enter the target URL in the Website box

3. Click “Send” at the bottom of the page

In this way, you have added a link to your Instagram bio.

Quick tip! If you don’t see the link when you return to your profile, you probably forgot to hit submit before navigating away from the page.

How to put a link in your bio on TikTok

The process is similar in TikTok. However, at present, most users need a business account to add a link to their resume.

If you have a Creator account on TikTok and cannot access the link in the vital feature, the first thing you need to do is switch to a Business account. To do that:

1. Click on the TikTok menu icon

TikTok menu icon

2. Click on “Manage Account”

Settings & Privacy Account Management

3. Select “Switch to Business Account”

Switch to Business account under Manage Account

4. Choose the category that best describes your business

Choose the category that best describes the account

5. Click Next

Now that’s done, you’re ready to add a clickable link to your TikTok bio.

1. Click on “Edit Profile”

Edit Profile on TikTok

2. Click “Add Your Website”

Add your website

3. Enter the URL you want to feature in your profile

Enter the URL under the site

4. Click “Save”

You now have a link in your bio on TikTok.

Link in bio on TikTok profile

How to add a link in your resume with multiple links

The problem with the bio link feature on both Instagram and TikTok is that you can only have one. You can’t post links anywhere else on these platforms, so you have to be clever to improve your one chance.

For most creators, this means converting a single link into multiple links using a landing page.

Simply create a landing page with all the links you want to display and add a link to that landing page to your Instagram or TikTok bio.

Tree Council landing page with multiple links

And if this is starting to look a little complicated. Don’t worry, because there are plenty of tools out there to help you easily create a multilink landing page.

Link in vital tools

Create a link in your bio landing page with Linktree

Linktree is a free tool that allows you to create a simple multilink landing page from basic templates. It is very easy to set up.

Lisa Kotliff

edulis for multilink landing page

With the free version, you’ll get templates with some customization options and access to a simple statistics interface so you can see how your page is doing.

If you pay $6 per month to go Pro, you’ll be able to remove the Linktree logo from your landing page, access better analytics and customization options, as well as Linktree’s own social media retargeting feature.

Create a resume in one click with Hootsuite

If you use Hootsuite to manage your social media, you can create a link tree from your dashboard using oneclick-bio.

With oneclick-bio, you can create a simple link in bio landing pages with text-filled buttons like the ones provided by Linktree. But you can also add social media links and a photo gallery.

You can use the Photos feature to recreate posts from your Instagram or TikTok account in oneclick-bio. But, unlike your posts in the platform, you can add clickable links to images in

oneclick-bio photos of sports shoes

Therefore, anyone who goes to your landing page from your Instagram or TikTok account will be able to access a clickable copy of the post they were interested in.

Learn how to create a single landing page click here.

Create a landing page with Unbounce

If you have more time on your hands and prefer a fully customizable link in your bio landing page, you can create one with a landing page builder like Unbounce.

With Unbounce, you can create a fully-branded landing page that perfectly complements your Instagram or TikTok profile. Use a simple drag-and-drop builder or super-smart AI to get the job done.

5 Link in Vital Tips to Increase Traffic to Your Website

Highlight your most important links

Less is more when it comes to multilink landing pages. Resist the urge to embed every link under the sun. The last thing you want is to distract people from what’s important.

Good things to highlight on your link in a bio landing page include:

  • The home page of your website
  • The newest or most popular piece of content
  • Information about a sale, promotion or giveaway
  • Links to your other social media accounts
  • Your online storefront or the top of a product page
  • Your best performing lead magnet

Match your connections with your goals

The links you choose to include in your link on your bio landing page depend on what you want to achieve.

If you want to build your own email list, you can skip the other social media account links but put the main magnet and sign up list front and center.

On the other hand, if you are using Instagram or TikTok to increase sales, you will need to focus attention on your online storefront and the latest sale or gift.

Value proposition, not hard selling

It is possible that the person who followed the “link in bio” request from Instagram or TikTok is new to your content. Therefore, it is best to avoid hard selling on your landing page.

Focus instead on delivering value. For example, you can:

  • Offer exclusive deals or discounts to people who buy through your landing page
  • Link to your most read or useful content
  • Include a good introduction to you or your brand

Hodmedod . landing page

Keep your link in bio link short

Instagram and TikTok both display your full URL in your bio. So you want it to be something short and strong.

Some links in Vital Tools allow you to customize your URL. If you can do it, you must!

You can use this space to indicate your brand name and include a call to action. for example:

Hodmedod dedicated link in bio

Custom links are impactful, easy to remember and more likely to inspire clicks.

And don’t worry if you can’t create a short URL in the source. You can use a URL shortener like, which can be accessed from the Hootsuite dashboard, to create super-fast links.

Use emojis to highlight the ‘link in bio’ appeal in the post

Once you have a super soft link on your bio landing page, you’ll want to go the extra mile to drive traffic to your profile. One way to do this is to use emojis to draw attention to your link in your bio as a call to action.

You don’t have to use the full Generation Z. All it takes is one or two well-placed emojis.

The emojis are in good shape

Drive traffic to your website from Instagram with Hootsuite and manage the rest of your social profiles in one place. From a single dashboard, you can schedule and publish posts, engage your followers, monitor relevant conversations, measure results, manage your ads, and much more.


Easily manage all your social media in one place and Save time with Hootsuite.

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